Last updated: 8 October 2026
This Privacy Policy explains how Bentrix (“we”, “us”, “our”), which operates The First Store at https://thefirststore.in, collects, uses, shares and protects your personal data when you visit our website or buy from us. By using the website, you agree to the practices described here, in accordance with the Information Technology Act, 2000, its rules, and the Digital Personal Data Protection Act, 2023.
1. Information we collect
- Information you give us: name, email address, phone number, shipping and billing address, order details, and any messages you send us.
- Payment information: payments are processed securely by Shopify and our payment partners (for example, Razorpay). We do not see or store your full card, UPI or bank credentials.
- Automatically collected information: device and browser type, IP address, pages viewed, and similar usage data collected through cookies and analytics tools.
- Account information: if you create an account, your sign-in email and order history (accounts are provided by Shopify).
2. How we use your information
- To process, ship and deliver your orders, and to handle returns and refunds.
- To communicate with you about your orders and respond to your questions.
- To prevent fraud and keep our website and customers safe.
- To improve our products, website and customer experience.
- To send marketing emails or messages, only where you have opted in. You can unsubscribe at any time.
- To comply with legal, tax and accounting obligations.
3. Consent
We process your personal data on the basis of your consent and for legitimate uses permitted by law, such as fulfilling an order you placed. You may withdraw consent at any time by contacting us; this will not affect processing that has already taken place, and some services (such as order delivery) may no longer be possible.
4. Who we share information with
We share only what is necessary, with:
- Shopify, which hosts our store, checkout and customer accounts;
- Payment gateways (such as Razorpay) to process payments;
- Fulfilment and logistics partners, including our product supplier and courier companies, so your order can be packed and delivered;
- Analytics and service providers that help us operate the website;
- Government or law-enforcement authorities, when required by law.
We do not sell your personal data.
5. Cookies
We use cookies to keep your cart and session working, remember preferences (such as your wishlist), and understand how the website is used. You can manage cookies through your browser settings and, where shown, our cookie banner. Disabling some cookies may affect how the website works.
6. Data storage and transfers
Our service providers, including Shopify, may store and process data on servers located outside India. We rely on providers that maintain appropriate security safeguards.
7. Data retention
We keep personal data only as long as needed for the purposes above, including legal, tax and accounting requirements, after which it is deleted or anonymised.
8. Security
We use reasonable security practices, including encrypted (HTTPS) connections and trusted payment processors. No method of transmission over the internet is completely secure, but we work to protect your data.
9. Your rights
Subject to applicable law, you may:
- request a summary of the personal data we hold about you;
- ask us to correct, complete, update or erase your personal data;
- withdraw your consent;
- nominate another person to exercise your rights in case of death or incapacity;
- raise a grievance with our Grievance Officer (below).
10. Children
Our website is intended for users aged 18 and above. Purchases by minors should be made with the involvement of a parent or guardian.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be available on this page.
12. Grievance Officer
- Designation: Grievance Officer, Bentrix
- Email: hello@bentrix.in
- Phone: +91 79967 32549
- We acknowledge complaints within 48 hours and aim to resolve them within one month.
13. Contact us
- Business: Bentrix (operating The First Store)
- Email: hello@bentrix.in
- Phone: +91 79967 32549
- Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST